| Gaming-News > Archive > 2006 > May |
11 May 2006
Following the recognition that higher numbers of women are now participating at online casinos, many online casinos are adopting marketing strategies aimed directly at attracting female casino players to their sites. While much has been reported about the popularity of poker amongst female players, a range of games at online casinos has proven appealing. Some online casinos are now seeking to create a more feminine atmosphere online and to offer more attractive sign up gifts for women. Others are focusing on developing a product range that appeals to the fairer sex.
One online casinos group currently marketing games other than poker to women is the Money Gaming Corporation. The decision to do so was made after results of a Scottish study were published, revealing that the number of women frequenting online casinos has risen 33 percent since 2003. The Money Gaming Corporation decided to market the games of bridge and chess to female casino players. While this marked a departure from their campaigns for blackjack and poker games, Money Gaming’s aim was to reach a segment of potential gamblers previously untargeted by other online casinos.
Analysts commonly believe that a much higher percentage of women frequent online casinos than live casinos for a variety of reasons. Some say the anonymity of playing at online casinos attracts more women, along with the accessible nature of online gaming. Money Gaming is now exclusively marketing its services to women under the age of 50. If successful, the campaign could pave the way to the increased advertising of online casino games for women.
Following the recognition that higher numbers of women are now participating at online casinos, many online casinos are adopting marketing strategies aimed directly at attracting female casino players to their sites. While much has been reported about the popularity of poker amongst female players, a range of games at online casinos has proven appealing. Some online casinos are now seeking to create a more feminine atmosphere online and to offer more attractive sign up gifts for women. Others are focusing on developing a product range that appeals to the fairer sex.
One online casinos group currently marketing games other than poker to women is the Money Gaming Corporation. The decision to do so was made after results of a Scottish study were published, revealing that the number of women frequenting online casinos has risen 33 percent since 2003. The Money Gaming Corporation decided to market the games of bridge and chess to female casino players. While this marked a departure from their campaigns for blackjack and poker games, Money Gaming’s aim was to reach a segment of potential gamblers previously untargeted by other online casinos.
Analysts commonly believe that a much higher percentage of women frequent online casinos than live casinos for a variety of reasons. Some say the anonymity of playing at online casinos attracts more women, along with the accessible nature of online gaming. Money Gaming is now exclusively marketing its services to women under the age of 50. If successful, the campaign could pave the way to the increased advertising of online casino games for women.
