| Gaming-News > Archive > 2006 > April |
6 Apr 2006
The Sportsman is a new daily newspaper in Britain – the first one in over 20 years. The newspaper’s owners have said that it is convinced that the sports betting industry which is being fueled by the internet and televised matches, will make all the difference for the slump in the marketing industry. Those interested in sports betting on the internet and TV matches are the source of potential readers for the newspaper. Sports betting is on the rise, on a daily basis, and this market needs to be captured.
The UK sports betting market has grown in the past ten years from ₤5 million to ₤40 million. The newspaper is gearing much of its coverage to the new and appearing sports betting reader market. A newspaper spokesperson said that with the increase of sports events being covered on TV and the ever-growing sports betting market on the internet, the newspaper hopes to get its major advertisements from sports betting companies such as Ladbrokes and William Hill.
As with competition and rivalry, the consumer always wins. A competing newspaper, Trinity Mirror, said that they would defend their turf and have begun adding features like a 36-page sports betting supplement over the weekend. The newspapers and media are being made aware that the sports betting market is not something that can be ignored, and they are finally coming to real terms with the industry’s potential.
The Sportsman is a new daily newspaper in Britain – the first one in over 20 years. The newspaper’s owners have said that it is convinced that the sports betting industry which is being fueled by the internet and televised matches, will make all the difference for the slump in the marketing industry. Those interested in sports betting on the internet and TV matches are the source of potential readers for the newspaper. Sports betting is on the rise, on a daily basis, and this market needs to be captured.
The UK sports betting market has grown in the past ten years from ₤5 million to ₤40 million. The newspaper is gearing much of its coverage to the new and appearing sports betting reader market. A newspaper spokesperson said that with the increase of sports events being covered on TV and the ever-growing sports betting market on the internet, the newspaper hopes to get its major advertisements from sports betting companies such as Ladbrokes and William Hill.
As with competition and rivalry, the consumer always wins. A competing newspaper, Trinity Mirror, said that they would defend their turf and have begun adding features like a 36-page sports betting supplement over the weekend. The newspapers and media are being made aware that the sports betting market is not something that can be ignored, and they are finally coming to real terms with the industry’s potential.
